Homework 8

Something I always love to see is when type is successfully blended with photography. This is a scan of a truck advertisement in a magazine. The type is sans serif, but it's more of a geo-metricy sans-serif, if that makes sense. The designer did a quality job on this ad, starting with the variance in tnot only type size, but type weight. The decision to go with all-caps for all the text in a design can be risky, but it paid off here. Everything that needs to be emphasized is emphasized. Images are color graded perfectly to fit with the with type. I was attracted to this because of how the typography and photography blend together in perfect harmony, with all the information being conveyed to perfection. This is a scan from the inside of ESPN the Magazine, July 2017.

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